5 Reasons Every Professional Needs a High-Quality Headshot

Professional portrait of a man with a beard, wearing a dark blue suit and white shirt against a white background.

You may have heard the saying, "you never get a second chance to make a first impression." In today's digital world, your headshot is often that first impression. Sadly, this didn’t dawn on me until I realized that when I visit a website I typically look for the about page in order to learn a little about the person/people behind the website. I also discovered that I was much more likely to connect with or do business with them if the website contained a portrait of the people running the business than if it did not. I came to understand that I was not alone. A study from BrightLocal found that nearly two-thirds of consumers (64%) trust a website more when it features a real business owner's photo. Needless to say, a professional image of the owner and staff plays a significant role in converting potential clients into paying clients. Here are five compelling reasons why a professional headshot from Catchlight Studios is a smart investment in your personal brand:

  1. Establishes credibility – A crisp, well-lit corporate headshot indicates a level of professionalism and attention to detail which boosts customer confidence.

  2. Builds Trust - Seeing your real face helps customers feel more comfortable and confident in your business and services. 

  3. Stand out from the crowd – When others in your field use generic stock photos, and fail to use a high quality personal image of themselves, your high-quality headshot will set you apart leaving a lasting impression.

  4. Enhance personal branding – A professional photo helps communicate the values and tone of your brand.

  5. Future-proof your marketing – Use your headshot in marketing materials, speaking engagements, email signatures, and more.

Catchlight Studios offers professional headshots for executives, entrepreneurs, and professionals in St. Thomas, London, and surrounding areas. Our goal is simple: to provide business portraits that reflect your best self. Book your session today and let your image do the talking.

What to Wear for a Corporate Headshot: A Photographer’s Guid

Business portrait of a middle-aged woman with short, gray hair and black glasses, wearing a beige blazer and a white top, against a dark background.

Getting ready for your corporate headshot? Choosing the right outfit is a big part of ensuring your photo looks clean, professional, and timeless. As a headshot photographer in St. Thomas, Ontario, I’ve seen firsthand how the right wardrobe choices can dramatically improve the final image.

Here are some tips from Catchlight Studios to make sure your business portrait shines:

  1. Keep it classic – Solid colors work best. Avoid loud patterns, logos, or graphics that might distract.

  2. Layer smart – Blazers, suit jackets, and structured tops create clean lines and professional silhouettes.

  3. Consider your brand – Your outfit should reflect your industry. A lawyer and a tech entrepreneur might dress very differently, and that’s okay.

  4. Accessorize minimally – Keep jewelry subtle and purposeful.

  5. Be wrinkle- and lint-free – A little lint roller can go a long way!

Whether you’re preparing for corporate portraits in London, St. Thomas, or beyond, these small steps can make a big difference. At Catchlight Studios, we’ll walk you through the details to help you feel confident and look your best in front of the camera.

Capturing him with a headshot. Why every guy deserves a great portrait.

A close-up personal headshot portrait of a man with a grey beard and short hair, looking directly at the camera with a neutral expression, in an outdoor setting.

Professional headshots and portraits capture something deeply compelling about a man’s true essence — strength, ruggedness, but also that hint of sensitivity most often kept under wraps. Picture a man with a beard, his eyes saying as much as his posture. There’s a power in that image. It’s not about looking tough; it’s about honoring everything you carry beneath the surface, revealing a glimpse of vulnerability through that hard-won exterior. A beard might frame your face, while your eyes share the silent stories of endurance, strength, or even hard lessons along the way.

Men often look “tough,” but a great portrait goes beyond that — it celebrates the layers. My intent as a photographer is to work with you to create an image that doesn’t just show a man but honors who you really are. If you’re worried about feeling awkward, that’s normal! In fact, that moment of vulnerability is what makes a portrait unforgettable.

So here’s an invitation: step in front of the camera. Show the strength, the stories, and yes, even the sensitivity that makes you who you are. You’re not just posing — you’re creating a legacy, one picture at a time.

Every man deserves a portrait like that.